Newsroom
Press information
We’re early and we say so. Here is what is true today, written so it can be quoted without checking back.
The short version
Plucky Pet is a brand about the life people share with their cats — who a cat is, how she lives, and what makes that life easier. It publishes practical guidance on cat behaviour and the everyday situations that come up at home, and it is building objects made to carry an individual cat’s character rather than a stock picture of a cat. Its line is: Braver every day.
Facts
| Name | Plucky Pet |
|---|---|
| What it does | Publishes guidance on cat behaviour and everyday life with a cat; building two product lines — objects carrying an individual cat’s character, and practical things for the situations the writing covers. |
| Founded by | Deni and Helen, a couple building the brand through research into people’s lives with cats. |
| Stage | Open. The shop sells made-to-order canvas prints of cats, customizable by scene, coat colour and text, shipped to the US and Canada. No sales figures to report. |
| Press contact | hello@pluckypet.com |
| Based in | Longueuil, Quebec, Canada |
| Legal notice | Terms, “Legal notice” |
Press enquiries: hello@pluckypet.com.
Two things we won’t say
- That any product calms a cat, cures anxiety, or changes her personality. It doesn’t, and we won’t imply it.
- Any number we can’t source — audience size, results, revenue. When those are real, they’ll appear here with their source.


